My father opened his
first jewelry store in 1946. His philosophy was low overhead and to sell fine
jewelry at very competitive prices. Since being raised in a family - owned
jewelry business, I have seen many changes in the jewelry industry - prices and
fashion being primary.
For many years, our
store would be the front-runner of fashion in the Twin Cities area. We
introduced many fine lines such as Cartier, David Yurman, Piaget, Henry Dunay,
Radiant Cut Diamond, and Mont Blanc.
My father and I
would love to hear that our customers would tell their friends where they
purchased their jewelry. Over time, it was nice to see our friends turn into
customers, and our customers turn into friends. Relationships were very
important to us! I love to network and greatly value my knowledge of both the
retail and wholesale side of the business.
In today's market,
there are so many different designs and types of jewelry. I allow other jewelry
stores and magazine ads to become my personal showroom. This allows me to keep
my profit margin down. I can easily duplicate or find almost any type of jewelry
in order to please my customer.
Being a jewelry and
watch broker has given me extreme flexibility in giving customers what they want
and the quality they expect. I am dedicated to getting you the best price and
will never promise you something I cannot deliver!
I pride myself on
customer satisfaction and I know that you will be pleased with your purchase.
RICHARD T. MORGAN