My father opened his first jewelry store in 1946. His philosophy was low overhead and to sell fine jewelry at very competitive prices. Since being raised in a family - owned jewelry business, I have seen many changes in the jewelry industry - prices and fashion being primary.

For many years, our store would be the front-runner of fashion in the Twin Cities area. We introduced many fine lines such as Cartier, David Yurman, Piaget, Henry Dunay, Radiant Cut Diamond, and Mont Blanc.

My father and I would love to hear that our customers would tell their friends where they purchased their jewelry. Over time, it was nice to see our friends turn into customers, and our customers turn into friends. Relationships were very important to us! I love to network and greatly value my knowledge of both the retail and wholesale side of the business.

In today's market, there are so many different designs and types of jewelry. I allow other jewelry stores and magazine ads to become my personal showroom. This allows me to keep my profit margin down. I can easily duplicate or find almost any type of jewelry in order to please my customer.

Being a jewelry and watch broker has given me extreme flexibility in giving customers what they want and the quality they expect. I am dedicated to getting you the best price and will never promise you something I cannot deliver!

I pride myself on customer satisfaction and I know that you will be pleased with your purchase.

Yours truly,

RICHARD T. MORGAN